Post by account_disabled on Mar 12, 2024 1:49:24 GMT -6
The marketing team is pulling in a direction that the companys culture doesnt support theres no chance things will end well. Lets make the risk of this concrete. You may have heard of penalties like Panda and Penguin. Certainly at Distilled we get a lot of inquiries from companies who are trying to recover from or get in front of these problems. But these prospects see them as SEO problems that have an SEO solution. Its more accurate or at least more helpful to see them as symptoms of bigger organizational issues.
Heres what I mean Maybe your organization has decided that Europe Cell Phone Number List increasing rankings and traffic from search is a priority. In fact its such a priority that you should buy links to accomplish it because everyone knows links lead to better rankings. Thats a plan that is doomed to failure perhaps ending with a manual action that is hugely detrimental to your site. No SEO practitioner would recommend buying links. The directive comes from somewhere else and that needs to be dealt with before the organization can make the right choices for the right reasons. on the same page if you dont SEO can be undermined even from outside the marketing team. Lets summarize the benefits of getting the whole team on board and the potential consequences of failure Success Failure Aligned communication across team. Effective investment of time and resources.
Appropriate reporting and expectationsetting. Panda Penguin manual penalties. Ineffective investments of time and resources. Unrealistic expectations and meaningless reporting. . Platform Your web dev team Next up is the team responsible for your website and the platforms that support it. For smaller organizations it can be easy to identify a change that will help SEO and to make that change quickly. For larger organizations actually making the change can prove quite challenging. In order to improve SEO for the organization making those changes has to become easier. Specifically we might push for new platforms.
Heres what I mean Maybe your organization has decided that Europe Cell Phone Number List increasing rankings and traffic from search is a priority. In fact its such a priority that you should buy links to accomplish it because everyone knows links lead to better rankings. Thats a plan that is doomed to failure perhaps ending with a manual action that is hugely detrimental to your site. No SEO practitioner would recommend buying links. The directive comes from somewhere else and that needs to be dealt with before the organization can make the right choices for the right reasons. on the same page if you dont SEO can be undermined even from outside the marketing team. Lets summarize the benefits of getting the whole team on board and the potential consequences of failure Success Failure Aligned communication across team. Effective investment of time and resources.
Appropriate reporting and expectationsetting. Panda Penguin manual penalties. Ineffective investments of time and resources. Unrealistic expectations and meaningless reporting. . Platform Your web dev team Next up is the team responsible for your website and the platforms that support it. For smaller organizations it can be easy to identify a change that will help SEO and to make that change quickly. For larger organizations actually making the change can prove quite challenging. In order to improve SEO for the organization making those changes has to become easier. Specifically we might push for new platforms.